Routing and dispatch software,
built for ice and water delivery.
Delivery Genius Holdings is building the operating system for Direct Store Delivery: draw your territory, let the routes plan themselves, dispatch the day, run it from the truck on the phone the driver already owns, and raise the invoice the moment the product is off the tailgate.
DSD routing is not the same problem as fleet tracking.
A parcel carrier delivers boxes to addresses. An ice or water operator serves accounts — with equipment on site, deposits outstanding, standing frequencies, seasonal swings and a driver who is also the salesperson, the collector and the merchandiser. Generic route software treats every stop as a pin on a map, and the operator spends their morning correcting it.
The day is planned on paper
Routes live in a spreadsheet and a manager's head. When somebody is out, the knowledge is out with them.
Nobody knows where the day is
Between the truck leaving and the paperwork coming back, the office is guessing — about stops, about cash, about what the customer was actually told.
Billing happens twice
Once on a ticket at the door, again in the office days later. The gap between them is where margin quietly disappears.
One system, from the order to the invoice.
Not four tools stitched together. The order a customer service rep takes is the stop the dispatcher sequences, the stop the driver completes, and the invoice the office collects — the same record the whole way through.
Plan
Draw real delivery areas on the map. New orders place themselves in the right territory, on the right day, for the right warehouse.
Dispatch
A working board, not a report. Drag a stop to another route, swap a driver or a truck, and undo it if you were wrong.
Deliver
The driver works from a browser on their own phone. No app store, no install, no device programme.
Bill
The delivery raises the invoice. Payment taken at the door lands on the same record, with the driver's name on it.
No app to install. None.
Ask a driver to install a company app and you have signed up for device management, app-store review cycles and a support call every time a phone is replaced. The driver surface here is a web app: it opens from a link or a QR code on the phone in their pocket, and it updates the moment you deploy.
- Their own phone, their own sign-in — a truck device never carries an office login.
- Proof at the door — photo, signature, and a reason recorded when a stop cannot be completed.
- Money at the door — cash, cheque or card against the invoice the delivery just raised.
- Face ID or fingerprint sign-in where the phone supports it, with the password always still there.
Ice and water are different businesses. The software knows that.
Not one product with the words swapped out. The route model, the units, the equipment on site and the money mechanics differ — and they are configuration, not a separate codebase, which is why a third vertical is a setup exercise rather than a rewrite.
Ice delivery
Sweep routes across a territory, freezers and merchandisers on customer sites, weather-driven demand, and a cost per bag that has to survive a hot Saturday.
Water delivery
Standing frequencies, bottle and cooler deposits, equipment leases, and a route that is judged on whether the customer ever ran dry.
We are building this now.
We are not selling yet. If you run ice or water routes and you want to see where this is going — or you want to shape it — we would like to talk to you.